UX/UI | Research | Art Direction | UI-kit

The main goal of the project is to create a user-friendly and visually appealing online store that provides easy access to a wide range of Italian clothing and footwear

E-commerce specializing in Italian branded clothing and shoes

Create a responsive design that displays correctly across various devices (desktops, tablets, smartphones)

Ensure easy navigation through the product catalog, including filters by category, brand, and price range

Develop an intuitive and aesthetically pleasing interface that reflects Italian style and elegance

The work stages included:

I acted as the art director and UX/UI designer, creating the full visual identity of the website, including the color palette, typography, and other design elements

Ensuring a fast and secure checkout process with a minimal number of steps

Development of a convenient filtering and category system to simplify product search

Use of large, high-quality product images to capture user attention

Implementation of a minimalist and elegant design that emphasizes the premium quality of the products