UX/UI | Research | Art Direction | Research | Visual system for social media

Develop a modern website that clearly communicates the company’s unique value proposition, showcases the benefits of its solutions, and encourages collaboration

A website for a company that creates digital avatars and provides social media management services

Guide users to contact through clear and logical navigation

Structure the content so users quickly grasp the essence and value of the offerings

Explain a complex service in simple and clear language

Convey the technological and innovative nature of the product

The work stages included:

I acted as the art director and UX/UI designer, creating the complete visual style of the website, including the color palette, fonts, and other design elements

Concise lead capture forms and calls to action integrated at strategic points in the interface

Development of visual templates and style guidelines for consistent social media branding

Animations and interactive elements demonstrating the operation of digital avatars in real time

Clear visual and textual structure focusing attention on key benefits

Use of futuristic aesthetics and graphic accents that emphasize the digital nature of the product