UX/UI | Research | Art Direction | Website layout

The project goal is to create a visually striking and intuitive website that showcases the photographer’s unique approach, highlights the quality of her work, and encourages potential clients to inquire about her services

A portfolio website for a Pittsburgh-based photographer specializing in emotional and aesthetic photography

Develop an emotional and visually engaging presentation of the works

Design a structure that allows users to easily explore the portfolio and services

Create a website that reflects the photographer’s individuality and style

The work stages included:

I acted as the art director and UX/UI designer, creating the complete visual style of the website, including the color palette, typography, and other design elements

Creating a structure aimed at converting interest into inquiries through clear navigation and effective call-to-action

Minimalist and logical navigation ensuring easy interaction with the site

Focus on large images and clean visual space to enhance the emotional impact of the photographs

Use of magazine-style layout and typography to create a premium feel and make the project stand out among typical portfolios