UX/UI | Photography Concepts | Research | Art Direction

The goal was to design a visually attractive and stylish interface with a strong focus on user experience.

An e-commerce platform for selling and delivering flowers across the UK, featuring a subscription option for holidays or regular intervals.

Implement a user-friendly subscription feature for scheduled flower deliveries

Design a fully responsive layout for smooth performance across all devices

Provide easy navigation through the product catalog with filters by category and features

Create a visually appealing design that reflects the floral theme

Develop an intuitive interface that ensures a positive user experience

The work stages included:

I worked as both the art director and UX/UI designer, creating the full visual identity of the website — including the color palette, typography, and other design elements.

A less common but highly user-friendly flower subscription feature was developed for recurring deliveries

Customer reviews and product ratings were integrated to build trust and credibility

A convenient filtering and categorization system was implemented to make product discovery easier

Large, high-quality product images were used to attract user attention

The visual style reflects a sense of elegance, warmth, and aesthetics — in line with the store’s product offerings