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Pomoschniki
UX/UI | Research | Art Direction | Testing | Photography Concept
To create a user-friendly and intuitive premium service for selecting qualified caregivers. Highlight the advantages that set the platform apart from aggregator-style competitors
A website for a home care service that supports elderly and mobility-impaired individuals with daily living, hygiene, medical assistance, and leisure activities
Areas of Work
Main goal
About the project
Focus user attention on the simplicity of service requests and the ease of getting in touch
Highlight the expertise and thoroughness of the caregiver selection process
Create an intuitive website that fosters trust, comfort, and ease of information access
Develop a visual style that balances premium quality, care, and professionalism — without excessive formality or flashiness
Objectives
- Art direction for the project’s social media layouts
- Testing
- Website layout
- Design
- Development of a visual concept
- Created a content brief to ensure consistency in tone, style, and messaging across the website
- Prototyping
- Competitive and functional analysis
- Created an AI-generated photo concept that became the visual foundation for the photoshoot, resulting in authentic imagery aligned with the brand’s essence
The work stages included:
I acted as the art director and UX/UI designer, creating the complete visual identity of the service — including the color palette, typography, shapes, the first logo, and other design elements
Process
A unique assistant-matching system allows clients to feel confident, knowing that all staff have undergone training and quality control
The focus on the value of "human involvement" is emphasized through photos, texts, and sections that highlight the service’s personalized approach
Simple navigation and an intuitive interface enable users to easily find the information they need and request services
The service’s visual style conveys a sense of care and reliability while maintaining a modern and elegant appearance
Solutions
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