Tape
About the project
An online cinema app where I refined my skills in UX/UI design, user research, testing, and full-cycle project development — from initial concept to launch
Main goal
To make the service stand out from competitors through unique features, enhance the user experience, and provide easy access to all types of content
Areas of Work
UX/UI | Prototyping | Design System | Research | Art direction
Screens
160+
Before result
6 Months
Took
160 Hours
Key Features
Content Selection Gamification
automatic content recommendation triggered by a button press, based on user preferences
Sports Highlights
a "stories" format for quick viewing of key moments from games
Continue Watching
resume content from where the user left off, accessible via the tab bar for convenience
Process
I acted as the UX/UI designer and art director, designing the interface, creating the app icon, and developing the overall visual style
The work stages included:
Briefing and requirements gathering
Target persona analysis and competitor user interviews
Designing user flows and creating a Customer Journey Map (CJM)
Competitive and functional analysis
Prototyping and wireframing
Final design and testing
Solutions
Main Screen: Content is divided into categories (Movies, Series, Sports, TV), featuring promoted content, popular collections based on frequent queries, and quick access to favorites or search
Special for You: A recommendation screen fully personalized according to user preferences. This section also includes a gamified content selection feature activated by a button press
Sports Highlights: Presented in a familiar "stories" format, making the viewing experience fast and convenient
Search: Easy access to all types of content with intuitive navigation and quick results
Results
Tape is a project through which I refined my skills in the full product development cycle — from research and design to visual design and testing
Thanks to this project, I deepened my understanding of user interface development and improved my skills in research and analytics
Tape
About the project
An online cinema app where I refined my skills in UX/UI design, user research, testing, and full-cycle project development — from initial concept to launch
Main goal
To make the service stand out from competitors through unique features, enhance the user experience, and provide easy access to all types of content
Areas of Work
UX/UI | Prototyping | Design System | Research | Art direction
Screens
160+
Before result
6 Months
Took
160 Hours
Key Features
Content Selection Gamification
automatic content recommendation triggered by a button press, based on user preferences
Sports Highlights
a "stories" format for quick viewing of key moments from games
Continue Watching
resume content from where the user left off, accessible via the tab bar for convenience
Process
I acted as the UX/UI designer and art director, designing the interface, creating the app icon, and developing the overall visual style
The work stages included:
Briefing and requirements gathering
Target persona analysis and competitor user interviews
Designing user flows and creating a Customer Journey Map (CJM)
Competitive and functional analysis
Prototyping and wireframing
Final design and testing
Solutions
Main Screen: Content is divided into categories (Movies, Series, Sports, TV), featuring promoted content, popular collections based on frequent queries, and quick access to favorites or search
Special for You: A recommendation screen fully personalized according to user preferences. This section also includes a gamified content selection feature activated by a button press
Sports Highlights: Presented in a familiar "stories" format, making the viewing experience fast and convenient
Search: Easy access to all types of content with intuitive navigation and quick results
Results
Tape is a project through which I refined my skills in the full product development cycle — from research and design to visual design and testing
Thanks to this project, I deepened my understanding of user interface development and improved my skills in research and analytics
Tape
About the project
An online cinema app where I refined my skills in UX/UI design, user research, testing, and full-cycle project development — from initial concept to launch
Main goal
To make the service stand out from competitors through unique features, enhance the user experience, and provide easy access to all types of content
Areas of Work
UX/UI | Prototyping | Design System | Research | Art direction
Screens
160+
Before result
6 Months
Took
160 Hours
Key Features
Content Selection Gamification
automatic content recommendation triggered by a button press, based on user preferences
Sports Highlights
a "stories" format for quick viewing of key moments from games
Continue Watching
resume content from where the user left off, accessible via the tab bar for convenience
Process
I acted as the UX/UI designer and art director, designing the interface, creating the app icon, and developing the overall visual style
The work stages included:
Briefing and requirements gathering
Target persona analysis and competitor user interviews
Designing user flows and creating a Customer Journey Map (CJM)
Competitive and functional analysis
Prototyping and wireframing
Final design and testing
Solutions
Main Screen: Content is divided into categories (Movies, Series, Sports, TV), featuring promoted content, popular collections based on frequent queries, and quick access to favorites or search
Special for You: A recommendation screen fully personalized according to user preferences. This section also includes a gamified content selection feature activated by a button press
Sports Highlights: Presented in a familiar "stories" format, making the viewing experience fast and convenient
Search: Easy access to all types of content with intuitive navigation and quick results
Results
Tape is a project through which I refined my skills in the full product development cycle — from research and design to visual design and testing
Thanks to this project, I deepened my understanding of user interface development and improved my skills in research and analytics
